🗞️ SEO in 2023
I recently shared some content marketing advice I liked. Specifically this part:
Content marketing of the past:
- Do keyword research.
- Create an article for those keywords.
- Wait and repeat.
- (Plus link to the article in a tweet and send it to your newsletter.)
That's the standard SEO-first approach to content. Well, turns out the standard SEO-first approach to anything may not be a good idea anymore.
Google released a research paper that...
has a section named "attempts at search engine optimization (SEO)" which says, "documents that attempt to perform SEO tend to be flagged as very low quality."
So what should you do?
I'm not copy-pasting the advice from that other post (again), so just click the link for that. But also, think about content you enjoy and then about what your audience might be interested in. Create that.
Especially as people might start to use AI models like ChatGPT more, write the content they expect to get from that.
I don't mean write like a robot, I mean write to inform. Definitely write like a human.
To help with writing less like a robot, Google has removed the character limit for title tags and headline schema (but still keep it concise).