📓 Your ♾️-in-1 Content Tool
Demand Curve has a great piece on content creation up that I will now copy-and-paste from liberally because I completely agree and can't really condense it anymore. Due to length I'm not going to indent, so everything below is from Demand Curve.
Create once, distribute ♾️ times
Insight from Demand Curve.
Content marketing of the past:
- Do keyword research.
- Create an article for those keywords.
- Wait and repeat.
- (Plus link to the article in a tweet and send it to your newsletter.)
Content marketing now:
- Do audience research (SparkToro, perusing social, subreddits, etc).
- Create an article targeting that audience.
- Share the article in your newsletter.
- Create 5+ tweets, LinkedIn posts, TikTok videos/Instagram reels/YouTube Shorts.
- Drive users to your newsletter.
- Engage with commenters.
- See which posts get the most engagement and look for frequently asked questions.
- Create an article based on those, and repeat.
In short, turn every piece of content into numerous smaller pieces and re-use them across channels—tailored to that specific medium and audience.
Drive those people back to your newsletter. You own your email list. It isn't gated by algorithms. It can't be taken away if you were to get banned or if the social network becomes less popular (imagine having a huge Facebook audience!).