🗞️ Links & Thinks from 2023.02.08
BingGPT Arrives
A limited version of Bing + ChatGPT is live, along with details of what Edge + ChatGPT will look like. The two initial features will be Chat and Compose. Chat will summarize and answer questions about the webpage or document. Compose is a writing assistant. Basically an AI-powered stack in your browser to do what it is I’m doing here. Lovely.
LIY: Live-stream It Yourself
Livestream shopping, the dream that’ll never die (because it rakes in the yuan in China). But what makes for a good livestream?
- Builds a community by engaging and communicating with consumers.
- Entices viewers to click the calls to action.
- Generates sales.
- Reduces pre-purchase support requests, including live chat.
- Lowers returns by providing essential details and answers.
If you’re thinking about giving the medium a shot, check out this guide for all the deets in getting started.
DTC + B2B = Direct To Business
Breaking news: business buyers want to be treated like normal buyers.
Studies show that 90% of B2B buyers want DTC-style experiences from the suppliers they buy from
This triggered a rant.
Sellers Get To Splintering
According to Jungle Scout’s State of the Amazon Seller report:
In 2023, sellers are focused on expansion within Amazon and beyond. 50% will explore new ecommerce platforms, with a similar percentage eyeing new global marketplaces.
Earnings Addendum: Reddit Edition
Reddit isn’t a public company, so we don’t get earnings calls. But it hopes to change that, and it doesn’t mean we don’t get any information.
Reddit posted the second highest growth in ad revenue (from large advertisers) last year, trailing only TikTok.
Where there’s large advertiser dollars smoke, there might be ad performance fire (or it’s a good spot to toss those extra ad dollars you don’t know what to do with).
Did Someone Say TikTok?
Organic content is the heart and soul of TikTok, so throw some more money behind it!
The Clock has rolled out new features to make that idea more irresistible:
- Profile view CTAs - get those eyeballs on your sweet, sweet content
- Message CTAs - get those eyeballs sliding into your DMs
- Easier Influencer Boosting - working with a creator? It’s now easier to put your dollars behind their content about your brand (Creators can also put money behind stuff they want to share love for)
- Geo-fence - that’s right, location targeting is now available for post promotion
A Quote About Marketing
From the most recent Email Marketing Show episode:
A lot people mistake that marketing is the “pretty pictures department.” Marketing should be sat next to accounts because it’s the data department.
Ad Snacks
You can now buy YouTube’s masthead ad placement by the hour.
Turns out paying Joe Rogan a bunch of money for an exclusive deal is not a sure fire way to rake in the dough, so now Spotify wants a slice of that ad revenue pie all these other tech companies keep talking about. This should mean more toys for marketers on a platform with a very large userbase (and a desperate need to make money to keep up with all those royalty and licensing payments (Platforms like YouTube pay to keep content creators on platform, Spotify pays to have content period).
Collaborative ads are hot like Hansel for the Super Bowl this year. Might be worth testing out the approach even if you don't have Big Game Bucks.
How Much Amazon, Google, Facebook, YouTube, Snap, and TikTok Ads Cost in Q4 2022
— Matt Navarra (@MattNavarra) February 6, 2023
Amazon: $1.58 (CPM)
Google Search: $1.25 (CPC)
YouTube: $6.45 (CPM)
Meta: $13.35 (CPM)
Snap: $7.23 (CPM)
TikTok: $7.43 (CPM)https://t.co/DEMNDXqgo9
Economic Quick Hits
But the jobs report for January was quite nice (even for the advertising sector).
And Fed Chair Powell says inflation is starting to ease, but interest rates still likely to rise thanks to that strong job market.