🧮 DTC + B2B = Direct To Business
Breaking news: business buyers want to be treated like normal buyers.
Studies show that 90% of B2B buyers want DTC-style experiences from the suppliers they buy from
A real, live human is at the end of the line in both B2B and B2C sales flows, isn’t it weird we approach them differently?
You’re never selling to a company, you’re selling to a person or people at a company.
A company isn’t a thing, it’s an abstract concept—a fiction, a myth—used to represent a collection of people, processes, plant, and product.
You’re not selling to Harper Collins. You’re selling to Daniel Schofield at Harper Collins.