🗞️ Women Listen to Podcasts Too!
The Women’s 2022 Podcast Report has dropped and the it finds that listenership is getting more female. 48% female to be exact, up from 44% a few years back. And as for specifics:
As we see with podcast listeners overall, women monthly podcast listeners stand out from total U.S. women ages 18+. They are:
- Younger (48% more likely to be ages 18-34)
- More likely to be in the workforce (47% more likely to be employed full time)
- Higher income (36% more likely to have household income of $100k or more)
- Highly educated (22% more likely to have a college degree)
- More likely to be Moms (33% more likely to have children under 18)