🕵️♂️ Where’s Your Audience?
Maybe on Roblox.
December daily active users rose 18% and hours engaged rose 21% to 4.7B. That’s a lot.
But maybe not in China.
China’s population dropped for the first time since Mao’s great famine. And the birth rate is the lowest it’s been since it went communist.
The country has reached a crossroads in its development, but the splintering of supply chains could lessen its impact on the global economy.
Related: keep an eye on India.
Watching Something
About that whole “Netflix ads are doing fine” thing. Maybe not so much. Revenue growth is set to be the In-Home Theater app’s slowest ever.
Oh and co-founder Reed Hastings is stepping down as CEO. Probably unrelated. (This was announced right after The ‘Flix reported it crushed new subscriber projections, so maybe he’s pulling a Jordan or Jay-Z. (The first time they retired.))
YouTube is the title sponsor of VidCon this year, partly in support of the Shorts format and its competition with TikTok. More on this in this weeek's Social Signals.
On LinkedIn
The Platform 4 Professionals is (still) having a moment.
850+ million members. $5B in annual revenue. 22%+ increase in various engagements.
The sleeper feature: LinkedIn Live Events. 231% growth in attendance. If your brand is considering doing it live, maybe do it on LinkedIn.
Shopping
Luxury and resale are in. (Especially with The Youth.)
Amazon Prime is out?
Thrift is the theme of the year so far.
And your customers really don't want to hear from you that much.
More on these in this weeek's retail.tea.leaves.
How To Be Sophisticated
Want to be fancy in 2023? Alan R Newton, COO and Co-Founder of virtuall, has you covered:
the more sophisticated marketers will be more advanced in mapping the ideal customer pathways and creating engaging and emotive experiences that motivate action.
Wants to Be Shown, Not Told
A great question from Marketing Max:
How can you articulate the absence of your product without even showing what happens when your product is present?