🧠 The Value of Brand
Sasha Dichter has a great post about how a clear brand (one that leads to the product, not the other way around) can lead to a strong strategy.
Knowing who and what you are makes everything else a little easier.
Plus, I love me a framework:
We ARE this means we DO these sorts of things, we NOTICE these sorts of things, we CARE ABOUT these sorts of things.