Chasing Rabbbits

🦠 The Memeconomy

Memes are the Ron Burgundy of the internet (kind of a big deal). And the lifeblood of many a social/content platform.

They are also big business. And maybe a key to unlock marketing.

I am by no means an expert resource for the meme-averse (which is much less theoretical than the metaverse currently), so I am going to highly recommend this piece by Liz Hagelthorn and treat a few slides as memes here.

the “girl yelling in her boyfriend’s ear at a music festival” meme with the text “memes are the future of marketing” and the stats memes generate: 10x more reach, 60% higher engagement, and 19% CTRs (vs 6%)

a Google Trends screenshot showing the explosion of meme as a topic starting around 2012 with various important platforms for their development and spread overlaid

a box chart showing which platforms memes come from. TikTok and Twitter combine for 75%

#algorithms #mimetics #rabbbit holes