Stock Price Is Customer Service
Everything is customer service.
Even your stock price.
Hasbro stock dropped 40% last year and is down 7% so far this year. All because of Dungeons & Dragons and Magic: The Gathering.
But not because they’re underperforming. Because the company thinks they’re “under monetized,”
This drive to grow profits has alienated Hasbro’s customers so much that Bank of America has predicted the company’s stock may lose up to 29% of its value if the company doesn’t restore goodwill quickly.
BoA double downgraded the stock for the first time last November. Earlier this week it maintained the “underperform” rating.
Short term gain. Long term pain.