Apple, Google, and Mozilla are teaming up to create a next-gen browser benchmark that their browsers can then be measured against.
Amazon will level the playing field for third-party sellers thanks to a settlement with the EU. Will these measures extend beyond the bloc’s borders? (Consider this a counterpoint to the Meta story.)
Wonder why you’re seeing that video in your For You feed? TikTok will tell you now.
Microsoft is working on programmatic in-game advertising for streaming games that would aim to blend with the game environment and only display during “low action” moments.
As state governments ban TikTok on government-issued devices, so do public universities. Bans range from just restricting access on university-issued/owned devices up to blocking access on all campus networks. This should be interesting to watch.
Google Analytics 4 has added more features that make it almost ready for release, except it’s been out for a while and now Big G is desperate to get people switched over. Now you can: use Sheets to migrate your audiences from Universal Analytics and personalize the home page metrics. Almost like the tool is supposed to serve you instead of vice versa.
The FBI is recommending ad blockers to combat malicious ads that impersonate legit brands to trick users to install data-stealing malware.
Facebook’s all-in-on-automation Advantage+ Shopping campaigns are awesome and totally work! (Says Meta (a friend got beta access early on and said it was garbage but this should be a feature that gets better with time so hopefully we’re seeing those improvements already.)
Inflation not enough for you? Add in a dash of avian flu and watch the price of eggs soar. Food prices are rising across the board, but eggs are lapping the field.
The season of gifting to others is over, ‘tis the season of self-gifting now. As shopping picks back up to end the year—a result of people getting cash or gift cards or not getting what they wanted—some retailers are keeping the sales going to capitalize.