ποΈ New Session Metrics for GA4
Google Analytics 4 has two new metrics (that are old hat for Universal Analytics): Average Session Duration and Views Per Session. These are available through the custom report building tools. My PSA: independently these metrics are pretty useless. Use them together or not at all (unless one has changed dramatically and youβre trying to figure out why). Google PSA: GA4 and UA may show different session numbers.