🗞️ Links & Thinks from 2023.03.09
More Trends
From Pinterest:
Our insights show that women of all generations are breaking out of stereo-types and societal norms, opting for self-love and focusing on healing.
Google’s giving us a new Google Trends!
Ecomm Stats
This Tweet thread has some good e-commerce stats. None of them should be new for readers of this blog, but good reminders none the less. My personal favorite:
Customer service and experience influence over 80% of consumers when making a purchase.
Takeaway:
The product isn’t enough.
Invest in optimizing your entire buyer journey (ads, landing page, omnichannel...) for the best experience.
Here’s a bonus stat:
promo messages reminding customers of abandoned carts and SMS marketing drove 38% of customers to make a purchase and 50% were influenced to purchase a product.
Smash That Like Button
Sprout Social has some research on the most engaging types of in-feed content.
No surprise, short-form video takes the top spot with 66% of votes.
In a sign that Instagram may have pivoted too fast and too furious, images take the second spot with 61%.
No other content type cracked the 40% mark.
💡
Turn actions into identities to be more persuasive.
Facebook Is The “I’m Not Dead Yet” Scene
You can read the Head of Facebook’s entire blog post, or you can read his takeaways and get a feel for what to focus on with your platform efforts here:
- We reached a major milestone on Facebook: 2 billion daily actives — the highest it’s ever been.
- Our focus this year is on artificial intelligence, messaging, creators and monetization.
But…
Meta plans to cut thousands of jobs as soon as this week. (I would expect new toys for advertisers to entice more budget and a big focus on increasing the revenue potential of Reels and Messaging this year.)
More Ads in More Places
Speaking of revenue driving, LinkedIn’s recruiting product is coming under fire from users due to its high prices. More ad features and placements plus a push into user monetization would not be surprising as I can’t see the platform wasting it’s newfound popularity.
Google Rolls Out Automated Performance Max Campaigns for Hotels
Best Buy Ads launches My Ads, a self-service campaign management platform
Technically less ads, but in a way everyone can be happy about: YouTube is killing the overlay ad format next month.
Just The Headlines
Microsoft’s AI-Powered Bing Search Engine Surpasses 100 Million Daily Active Users
TikTok Launches ‘Series’ Feature, Which Lets Creators Sell Premium Episodes Up to 20 Minutes Each (I’m watching all TikTok’s monetization tests with interest since it can leverage experience from China’s non-ad approach.)
Norway takes a stance against Google Analytics (Saying it violates GDPR data transfer rules. If this goes through it would mean over 20% of EU member states have made GA more or less illegal.)
Reddit’s new features include a TikTok-style video feed / Reddit is splitting text and video content into two separate feeds. (Tik tok goes the internet.)