🗞️ Links & Thinks from 2023.03.06
🚨 Ads Manager Users:
— Cory Dobbin (@CoryDobbin) March 6, 2023
Check your ad destinations. Looks like a publishing bug of some kind reset the link in several of my ads to Facebook's homepage. Thankfully this was on a low-spend campaign, but this could have been much worse. Totally unacceptable. pic.twitter.com/uwMHJu4ydo
LinkedIn wants to keep doubling down on its recent success, so…new features!
Collaborative posts: the platform asks you a question and your answer could be included in the article produced from the prompt. So like Quora, or ChatGPT but we’re the generative network.
Deeper account-level insights from the Company Engagement Report. These only work for accounts doing account-based advertising on the platform; but if that’s you, you get:
- A benchmarked engagment level based on all content touchpoints
- Number of targeted account employees in your campaign
- Number of campaigns
- Number of users who ‘saw’ your ad
- Number of engagement actions on your ads
- Number of engagement actions on organic content
- Number of site visits (insight tag required)
But wait, there’s more! The new new is Company Segmentation, which lets you sort and segment target accounts by engagement level. Lots of ideas on how to use this at the link.
Here Come Reels
Meta is giving Facebook Reels the Instagram treatment by bringing over longer run times, templates, and beat matching.
Where there’s smoke…
Rethink That Chatbot?
Foot Locker stumbled on a new privacy concern for websites:
The lawsuit against Foot Locker alleges that because the company is recording chat conversations, archiving them, and sharing them with analytics partners to gather insights, the company is illegally wiretapping. The lawsuit could cost Foot Locker up to $25 million.
Today In Splintering
Top Apple Supplier Foxconn Plans Major India Expansion / Manufacturer looks to build new plants and ramp up iPhone production facility
One of the reasons behind the low retail sales growth forecasts:
Many of their assessments are being shaped by the spending patterns they’re seeing from low-income shoppers, who, squeezed by inflation, are being judicious about what they’re spending money on, and where they’re doing it.
Just The Headlines
From Google Ads: Testing new designs to improve your workflows (because what digital ads manager doesn’t love an interface redesign?)
Electrify Video Partners raises $50 million to invest in YouTube channels (This happened with Amazon sellers too. The bottom may drop out, but for now it signals opportunity still exists on the platform.)
2023 Instagram SEO: 10 Expert Tips for Better Reach
Real-Time Intelligent Retargeting Launches on Sam’s Club Member Access Platform (MAP) (display retargeting across the web powered by first-party data from Sam’s)