🗞️ Links & Thinks from 2023.02.09
The Price of Influence
A new report on influencer earnings has dropped. The big headline is:
Marketer Investment Drives All-Time Highs for Nano-, Micro- and Mid-Tier Influencers
But how much should you expect to pay per post (on average)?
- Twitch = $4,373
- Instagram Story = $2,784
- TikTok = $2,741
- YouTube = $2,102
- Twitter = $1,643 (imagine this one will be highly volatile this year)
- Pinterest = $1,450
- Instagram Image = $1,311
- Facebook = $642
- Instagram Story + YouTube = $12,007
Bing It
Bing is having a moment thanks to its new GPT makeover, meaning there’s no better time to jump on the ad train. To entice you further, Microsoft rolled out some updates:
- 34 new markets
- Audience Network toys: automated bidding & last-touch attribution (seems a few years late on this one)
- Exclude data from automated bidding campaigns (in case something broke on your site and you don’t want to bias the algorithms)
- Audiences: V-Day (old hat in some places) & a pilot program for Custom Combinations (for “Customer Match, Custom Audiences, Remarketing, and Dynamic Remarketing”)
- Better conversion tracking
- More Google importing
tHe FuTuRe
Brick-and-mortar is so last year, why build with physical materials when you can do it with pixels?
Check out the new alo yoga virtual store. It’s virtual reality, no goggles required.
No Bey
Beyoncé’s Ivy Park collab with Adidas is looking like a rare miss for the Queen. What can we learn from this?
If one of the world’s most successful artists can sell out of concert tickets but not exclusive drip, it’s possible that fans would rather invest in experiences than material things amid economic uncertainty.
If You’re Going Organic
Just a friendly reminder that organic reach is miniscule and most of your audience won’t see it the first time.
You should post your best social content again and again
Food & Livestream
The Chinese version of TikTok is trialing a livestream shopping feature for restauranteurs. This could mean nothing, or it could be a peek into something coming to a kitchen near you in the future.