How is AI being used by marketers?
Natural Language Processing (NLP) is common in things like chatbots and social listening sentiment analysis efforts. But the big winner is personalization via data a.k.a. The Amazon Effect. (Paywall, podcast recap)
Natural Language Processing (NLP) is common in things like chatbots and social listening sentiment analysis efforts. But the big winner is personalization via data a.k.a. The Amazon Effect. (Paywall, podcast recap)