🗞️ Headlines from 2023.01.30
The Most Magical Adtech on Earth
No cookies? No problem. At least for advertising on Disney. The Most Magical Ad Platform on Earth’s post-cookie clean room collaboration with The Trade Desk (Unified ID 2.0) is getting its first workout.
The partnership allows the new identity solution to tap into Disney’s audience graph for all the data goodness. Expect this partnership to be the first of many.
And it’s not just cookies. Disney is making moves to level up purchase intent and reach & frequency measurement and reporting.
Due to the cachet of The Mouse, these decisions could create front runners in the race to replace Nielsen.
Also, robots.
In summary, as AdExchanger says:
the entertainment giant is focused on building out its own in-house ad tech stack to improve targeting, measurement and programmatic automation.
Meta Miscellany
From the Today in Digital Marketing podcast:
- RIP Instant Articles (in mid-April)
- bug alert: newsfeed ad images appear to be getting randomly and weirdly cropped, no matter what you set during ad creation (as a whole, the Meta ad platform and manager seem buggy lately)
- Want to get past someone’s two factor authentication to hack their account? Turns out all you needed was their email or phone number. This “bug” should now be fixed.
SEO Gold
You probably heard about Yandex, it’s the 4th biggest search engine by market share worldwide. Yesterday proprietary source code of Yandex was leaked.
— Alex Buraks (@alex_buraks) January 27, 2023
The most interesting part for SEO community is: the list of all 1922 ranking factors used in the search algorithm
[🧵THREAD] pic.twitter.com/6x82AAmbON
Just The Headlines
- De-influencing is TikTok’s response to overconsumption and inauthenticity (the new trend: “what not to buy” content)
- E-Commerce Retail Just Passed $1 Trillion For The First Time Ever (thanks mobile!)
- Apple Supplier in India Begins Making Components for AirPods (let the splintering continue)
- New Google Ads Feature: Account-Level Negative Keywords
- TikTok CEO to Appear Before US Congress, as Pressure Mounts on the Chinese-Owned App
- Inside Heyday’s marketing playbook for franchisees
- Americans intend to spend $25.9B on Valentine’s Day this year, compared to $23.9B last year. (Millennials plan to spend around $300. Recession forecasting continues to be a choose-your-adventure experience (headline quoted here is from The Hustle because it was better))