📓 Framework Fodder

18 Dec, 2022

A 4-point plan for matching content / messaging to customer journey stage:

1. Use brand intro, product demo, and blog posts for people who have never heard of your brand.
2. Use product demos, influencer videos, and review videos for people who have heard of your brand but haven’t engaged.
3. Use testimonials & reviews, unboxing, and special offers for for people who have shown interest.
4. Use up-sell / cross-sell, user generated content and reviews, and referral mechanisms for people who have purchased.

#marketing #playbook