🗞️ Amazon Wants Your Browser History
Amazon’s Shopper Panel consumer research program will now pay you $2 per month to route all your web traffic via its servers. This allows the retail giant to verify “the ads [you] see from Amazon’s own advertising or third-party businesses that advertise through Amazon Ads.” It’s a data goldmine for advertisers and a privacy nightmare for users.
It gives Amazon insight into how users behave after seeing ads and can fill the tracking gap in view-through conversions. But it also means every web request the user makes pings the Amazon server. Facebook used a program like this to figure out what competitors to try to buy or squash.