🤖 A Slow Trickle of Robots
Silicon Shuffle
The hottest algorithm on the planet right now is TikTok's For You feed. But is it all a lie?
TikTok can manually boost videos into the For You feed to juice views. It’s one hell of a talent attraction feature. And one hell of a hornet’s nest for a congresscritter to kick.
But The Trend Machine really doesn’t want to get banned. To the point it might just be willing to crack open that coveted algorithm for inspection.
Hey Siri, does Apple smell blood in the voice assistant water with Amazon’s Alexa woes?
Can Apple figure out how to monetize voice search?
It had to learn something from the success of AirPods, right?
And it looks like my moderately hot take from last week is cooling off by the moment, Google has a ChatGPT competitor almost ready for launch. Why the wait? They want it to be more like Wikipedia and less like Twitter.
Ads Meet More AI
What's hotter than retail media networks and AI right now? AI for retail media networks!
Say hello to Horizon’s Neon. An AI analytics tool that (allegedly) improves budget allocation decisions across retail media platforms. More info in this weeek's retail.tea.leaves.
Less flashy, Google Ads experiments come to Performance Max campaigns. Between this and Analytics 4, it’s starting to feel like the company has adopted the “build in public” mindset on a grand scale.
Generative AI (Algorithmic Insecurity)
According to some headlines, AIs like ChatGPT are the end of education or our need to write or maybe even humans in general.
For marketing specifically, it ranges from we'll never need to write ads again to who needs human interns?
But I like this take from Michael Hoffman, CEO of Gather Voices:
In 2023, we are going to be overrun with mediocre and bland AI-produced content. As Ezra Klein put it, the cost of bullshit will go to zero. What that means for us is that marketers will only break through with authenticity. Real people. Real voices. Real stories. Real opinions. The best of it will be on video.