🗞️ A Best of 2022 List (for YouTube Ads)
YouTube’s list of top ads is out and the verdict is: it pays to be funny. Super Bowl ads littered the top of the rankings with Amazon’s taking the #1 spot. On the flip side, the list was light on Consumer Packaged Good (CPG) megalith brands, which could be a sign that retail media is sucking up their ad dollars in this inflationary environment.
But this quote is where the value is to me:
humor and relatable imperfection can show that a brand gets their audience, and that’s reflected in how products and services are advertised.
This lines up with a lot of the reasons influencers seem to work. So stop over-polishing (or start under-polishing?) your ads and try to relate to your customer.