Hey, I’m Kyle, and this is Chasing Rabbbits, where I write about marketing…and whatever else sparks my curiosity.
I work for a marketing agency so I try to keep up on what’s happening in the industry. I collect what I find interesting in a newsletter called Rabbbits Weeekly, the Headlines item in the nav is the feed of items that make up those emails.
As I collect those bits (and all the ones that don’t make it), I start to notice what I think are Trends, which I roll up into a newsletter called Rabbbit Spottting.
But wait, there’s more! There’s all the other stuff I read, watch, and listen to and the questions that send me off chasing rabbits. And yes, I have a newsletter for that too, called Chasing Rabbbits.
While there are one off questions (like “what are mosquitoes for?”), generally these rabbbit holes are about:
- Consumer behavior
- Where human health & wellness and the environment intersect (PLNT LYFE)
- Social media
- Technology
- The Economy
None of these, I should note, approached in an expert or exhaustive fashion. I’m just trying to take all the various threads I collect and weave them into something that might resemble a blanket. Or whatever the digital word bit version of a blanket is.